BIG BAD WOLF BOOK SALE: BIGGER ON ITS SECOND YEAR IN CEBU

(L-R) Gawad Kalinga representative Toby Florendo, Big Bad Wolf Books founder Jacqueline Ng, and Philippines Country Manager Narisa dela Peña

Expect more titles to choose from and even better discounts as the Big Bad Wolf Book Sale visits Cebu for the second time on August 16 to 26, 2019.

         The IEC Convention Center (IC3) along Pope John Paul II Ave. will be open 24 hours to welcome throngs of bookworms looking to choose and shop from more than 1 million books with discounts from 50 percent to 90 percent compared to recommended retail prices.

         Entrance is free for everyone.

“Our first trip to Cebu last year was a big success as we had over 200,000 visitors flocking through the Book Sale choosing their gem and since then we’ve heard many requests from readers over the past year to bring back the Sale here. We’re more than glad and excited to return to Cebu, and creating this platform to inspire people and empower them with knowledge,” said Jacqueline Ng, Founder of Big Bad Wolf Books.

They explain how an augmented reality technology called Magical Book works.

         This year, Ng said they hope to bring in even more visitors as they are encouraging out-of-towners to also visit and take advantage of the book sale. This is one of the reasons why they are opening the book sale for 24 hours,

Over a million brand new English books with multiple genres ranging from fiction, non-fiction, children’s books, and rare titles.

Something to also look forward to are books with augmented reality technology called Magical Book that encourage kids to interact, read, play and learn using cutting-edge technology.

Showcasing 12 titles ranging from fairy tale stories such as Cinderella, Red Riding Hood along with educational books such as Let’s Learn ABC, parents will be able to encourage their children to start reading by using the Magical Books.

         An exclusive VIP Day in August 15 will also be held for those who want to get first dibs on their favorite titles. Over 4,000 passes will be given out through their Facebook and Instagram pages in the days prior to the official start of the sale.

“We’ve been to many places in the Philippines these past two years in Manila, Cebu and Davao, and Pampanga. It has been amazing to see droves of people, young and old, come together for the love of books. It surely affirms that reading is a beloved hobby, very much alive, and an effective tool for learning,” Ng added.

Aside from bringing the best English books to all book lovers, the Big Bad Wolf Book Sale also believes in giving back to the community. Big Bad Wolf Books’ CSR arm is continuing its Red Readerhood Programme here in Cebu by giving back to the society through the partnership with Gawad Kalinga to furnish Gawad Kalinga’s (GK) community libraries and schools with more books.

The partnership aims to encourage reading, improve literacy, and provide learning opportunities. To kick-start the initiative, the Big Bad Wolf Book Sale Cebu will be donating 500 books and customers are also enjoined to take part in the advocacy and donate books at the Sale.

In 2019, over 6,838 books were donated to GK partner communities, libraries and schools around the Philippines during the Big Bad Wolf Book Sale in Manila, while 2,515 books were donated through the Sale in Pampanga.

“Big Bad Wolf Books always makes sure to give back and help make a difference in every place they visit. We share in their advocacy and are grateful to have worked with them since their very first Sale in the country. Dozens of partner communities around the country have benefitted in their work to promote literacy and education with both children and adults discovering the joys and benefits of reading as we believe reading is meant for all, regardless of their status,” said Gawad Kalinga representative Toby Florendo.

“We hope that this sale will encourage more people to read. Books not only give new and fresh perspectives; they are also a great source of knowledge and wisdom. One book can make all the difference in one’s life and the world and we are aiming to change the world, one book at a time,” Ng added.

Now in its 10 year, Big Bad Wolf Books aims to encourage reading by providing high-quality English books at low prices, with sales in more cities in countries such as Taiwan, United Arab Emirates, Indonesia, Korea, Malaysia, Myanmar, Sri Lanka, and Thailand.

Beginning her career as a Photojournalist at The Freeman Newspaper/Philippine Star from 2000 to 2007, she then served as an Accounts Manager from 2007 to 2008. Driven by a passion for sports, she transitioned to a Sportswriter role at CDN and expanded into news writing for Inquirer Visayas. From 2010 to 2015, she honed her skills as a Sportswriter at Sunstar Cebu, after which she took the initiative to launch her own website-Zoominglife.com

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