The Cebu Chamber of Commerce and Industry (CCCI) is now gearing for its annual flagship project, the Cebu
Business Month (CBM), to launch this June and will expand to a year-long series of
programs, events and activities relevant to the current times.
On its 25th year, the CBM 2021 banners the theme “RISE Forward”, a campaign to boost confidence and buoyancy of the local business community, particularly MSMEs by providing opportunities that promote and
enable digital transformation, innovation, entrepreneurship, and creativity towards resilience
and global competitiveness.
for CCCI Cebu Business Mobilization Michael Cubos
“As we stand up, collect our wits, move forward, to soldier on and rise even higher than
before, the Cebu Chamber of Commerce and Industry on its 25th year of CBM wants to
showcase a path to success that Cebuano Entrepreneurs are able to Reinvent, Innovate,
Sustain, Empower and RISE FORWARD even in a very challenging times,” Vice President
for CCCI Cebu Business Mobilization Michael Cubos said in a statement.
Focusing on CBM’s Major Thrusts, each key industry bears its respective “call to action”
messages: CREATIVE INDUSTRY – Reinvent, Imagine, Sustain, and Equip; TOURISM –
Rediscover, Invite, Support and Engage; ICT/BPM – Revolutionize, Inclusion, Solidarity, and
Empower; and ENTREPRENEURSHIP – Resilient, Innovate, Sustain, and Empower.
CBM 2021 virtual activities will kick off with its TOURISM COFFEE TABLE DISCUSSION on June
3 and TOURISM SUMMIT on June 24.
Also queued under Tourism events are the TOURISM MINI SERIES on Alternative Lodging and Outdoor Educational Tours on July 30, Adventure Activities on September 30, and Foodie Treats & Health and Wellness Retreats on
November 19.
“CBM’s thrust for 2021 is to highlight local tourist products and destinations, not just in preparation for the eventual return of our foreign tourists, but also to encourage Cebuanos to explore the many local attractions that we have, right here in our own backyards,” said Ms. Brigitte Mueller, CBM 2021 Tourism Chairperson.
Addressing innovation and the latest trends of business opportunities during the recession with COVID-
19 pandemic, the CBM Entrepreneurship Committee is all set with its ENTREPRENEURS’
SUMMIT on July 28, ENTREPRENEURSHIP COFFEE TABLE DISCUSSION on June 29
and series of Idea & Consultation Sessions on July 28 and October 15.To position Cebu as
the Creative Entertainment Hub, CBM 2021’s Creative Industry Committee is also preparing
series of events and activities aimed at re-inventing the digital creative industry to achieve
greater relevance in the community through accessibility and impact for all stakeholders in
the local creative industry.
According to Ms. Marie Ernestine Denise Fajatin, CBM 2021 Creative Industry Chairperson, the creative industry is unfurling right before our very eyes, and the CCCI is at the forefront to answer the call to fast track the digital creative industry evolution in the community.
This CBM 2021 will help enable the advancements and adoption of digital technologies and business models to help individuals and groups-everyone, engage more relevantly in the global digital stage.To address concerns of the ICT-BPM industry in building resilience while navigating in the face of a crisis, the ICT/BPM SUMMIT on August 26 will highlight outlook going forward, opportunity areas and action steps that can help the ICT-BPM players better prepare for the future.
“The ICT & BPM sector has been proven resilient at the height of the pandemic. CBM 2021 recognizes the importance of the industry in keeping the economy alive, calls out for partners and stakeholders support
especially in its technology and telco requirements while also being one with the community,” said Ms. Joslyn Canon, CBM 2021 ICT/BPM Chairperson.
For more news and updates on CBM activities and events, visit www.cebubusinessmonth.com or email CBM
secretariat thru cbm@cebuchamber.org.
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