Harley-Davidson x SM City Cebu’s #DenimFreedom Slayed The Runway To Celebrate “Denim Month”

Members of the Harley Owners Group of Cebu and Davao chapters, bike-enthusiasts, real-life riders together with their families starred in the “#DenimFreedom” fashion show held at SM Northwing Atrium last Saturday, July 27, in as part of SM Mall’s observation of “Denim Month”.

The fashion show which was directed by Mark Anton Masa and hosted by Blinky De Leon featured men, women and children—all wearing the latest collection of Harley-Davidson’s apparel brand in partnership with the denim of SM Store, Dickies®, Levi’s®, Folded & Hung and Forever 21.

Models from Stacey’s model management: Kristine, Melanie, Jewel, R-Jane, AJ, King and Charlie slayed and set the runway on fire as they showcased stylish, edgy and chic designs from the said collection. Following their line-up were high-profile personalities and their families namely: Mr. Ken Salimbangon, Mr. Sonny Sandico, Police Major Lirio Coral, Mash and Laarni Nagata, Vitek and Cecilia Arnon, KC Chu, Marc Dy, Pauline and Princess Briones, Darren Gulfan, Parhana Briones, Paulo and Jules Garcia, Jithin, Jas, Jayden and Olivia Bahdran, Art, Jing, Ryeouhei and MJ Bacay, Jimmy, Gail, Justin and Jarred Lim, Steve Chu, Karen Yosa and Irene Simonette Ngosiok.

The fashion show aimed not only to market Harley-Davidson’s latest apparel collection but to also highlight safety-riding and family-oriented activities as some of the world-famous motorcycle/clothing brand’s collection of vehicle were also exhibited in the show.