McDonald’s Philippines unveiled an upgraded version of its iconic Chicken McDo on November 14, 2023, at the McDonald’s North Reclamation Area in Cebu City, promising a bigger, juicier, and crispier chicken experience.
Senior Manager of Quality Assurance, Alvin Marcelo, highlighted that the essence of their improved Chicken McDo is encapsulated in the Irish proverb, “Laughter is brightest where food is best.”
The enhanced Chicken McDo features bone-in chicken, delicately marinated, expertly breaded, and deep-fried to a tantalizing golden hue, delivering a crispy texture and an evenly coated appearance.
A hallmark of this new offering is its harmonious combination of mild chicken flavor with savory notes, culminating in tender and succulent meat that promises to delight taste buds.
Brand Manager Symon Siman revealed the 2-3 year journey to enhance McDonald’s chicken, resulting in a bigger, tastier, and flakier experience.
“McDonald’s is dedicated to providing the best for our customers. We listened to your comments, addressing concerns about the previous Chicken McDo size and taste. The improvements aim to satisfy every craving,” said Siman.
The launch event was also attended by Corporation Communications Manager Isabel Leyeza, solidifying McDonald’s commitment to the ongoing innovation and menu elevation.
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